jamtoday.org

Sep 23

You Think Knol Sucks? I’ve Got the Perfect Knol Article For You…

I typically agree with Slate technology colunnist Fargad Manjoo about just about everything. True Enough resonated particularly with me. It seems at first to be just another book about culture wars and the decline of journalistic integrity, but it pushes the discussion farther than I’ve ever seen it go.

As Eric wrote in a July review of the book,

Manjoo observes that we, the body politic, used to agree on what was happening and the problems we were facing, but had different ideas about how to address those problems. Now we can’t even agree on what reality is.

Unfortunately, Farhad is way off on his criticism of Google’s Knol product. He compares Knol to Wikipedia, using the worst possible point of comparison: the consistency of quality.

Wikipedia has developed strict rules and a deletionist community culture specifically with the goal of maintaining a consistent quality of article content.

On the other hand, Google doesn’t do this it. It doesn’t try to do this. If Wikipedia is a farm (or a plantation), then Knol is a jungle.

Yes, there’s tons of spam. Yes, some articles are a lot worse than others. But Google’s search engine was built primarily to “rank” pages and filter out the junk, if I’m not mistaken. “Perspective and style don’t scale,” Farhad writes. These qualities do indeed scale. It’s just that they’re lost in the midst of junk, and search engines should help us filter out the noise.

I’m living proof that there’s some good stuff on Knol. I have exactly two articles published, and I’m proud of both of them.



Farhad is right that Knol is in need of some tuning up before it can be taken seriously. Here are two easy suggestions:

  1. Junk needs to quickly fade out, and search should be as good or better than it is for your web searches.

  2. Google Analytics for Knol articles.

In short, Knol is not solving any important need, or pushing farther the quest to organize the world’s information. How about adding a few microformat templates? How about opening up a microformat developer platform? How about SearchMonkey style results for Knol content?

But Farhad doesn’t make these kinds insightful suggestions. He instead concludes by once again unfairly comparing Wikipedia and Knol: “The problem is that we don’t need the next Wikipedia. Today’s version works amazingly well.”

Farhad, I implore you to read The Pasteurization of Knol. It just may change your mind.